The state's Commissioner for Heritage and Eco-Tourism, Joseph Nagombe, made the call during the ongoing 16th International Arts and Craft Expo (INAC) in Abuja.
The commissioner, who also urged local and international tourists to visit the state, said Taraba was endowed with numerous natural tourist attractions.
He said the state is endowed with historical and tourist sites like the Mambilla Plateau known as the highest mountain in Nigeria and West Africa; Gashaka Gumti National Park; Barup Waterfall; and Marmara Crocodile Pond among others.
According to him, the Nwonyo Fishing Festival by the Ibi community in the state was an iconic event to grace by tourists.
He said: “It is a beautiful opportunity to be here at the 16th INAC. We are here to exhibit the numerous tourism endowments in Taraba state.
“The Plateau covers an area of over 9,389 square kilometres, it is definitely a tourist delight.
“The Gashaka Gumti National Park is Nigeria's largest national park with a total landmass of about 6,402 km, endowed with both fauna and floral aesthetics.”
Mr Nagombe called on interested local and international groups or individuals to invest in different aspects of the state's economy.
He assured intending investors that the people of Taraba were hospitable, friendly and accommodating.